Brand

The FARMGOD logo: the files, and how to use them

Logo files

Always start from one of these files. Do not copy the logo from a website or a screenshot, and do not redraw or retype it.

White

For black and dark backgrounds. This is the one to reach for first: FARMGOD is at home on black.

PNG large 3346 px PNG small 1000 px SVG vector PDF vector

Black

For white and light backgrounds, and for anything printed on plain paper.

PNG large 3346 px PNG small 1000 px SVG vector PDF vector

All files as one ZIP

Which file for what

Screens: Websites, apps, e-mails, slides and documents: a PNG. The small one is enough up to 500 px wide; above that, take the large one.
Print: The large PNG prints cleanly up to 28 cm (11 in) wide. For anything larger, such as banners, signs, vehicles or clothing, use a vector file (SVG or PDF): it stays sharp at any size. If none is listed above, ask for it.
Background: All files have a see-through background and no margin of their own. The free space around the logo is yours to keep: see the rules below.

The rules

White or black, nothing else

White on dark, black on light. The logo has no other colour, no gradient and no second colour inside it.

Give it room

Keep at least half the logo's height free on every side: no text, no other logo, no edge of the page or picture inside that space.

100 px · 25 mm

Not too small

At least 100 px wide on screens and 25 mm (1 in) in print. Below that the thin strokes of the letters break up.

Keep its shape

Scale it with the proportions locked (hold Shift while dragging a corner). The logo is one piece: its letters are not moved, spaced out, stacked or used one by one.

A calm background

Black or white is best. A plain dark or plain light colour works too, as long as the logo stands out clearly. On a photo, only where the picture is dark and quiet behind it.

In print

The black logo is printed in pure black (100% K), nothing mixed in. On a dark printed surface the logo is left white, in the colour of the paper.

Not like this

None of these is the FARMGOD logo.

Stretched or squashedWider, taller or flatter than it is.

Turned or slantedIt always stands level.

Another colourNot yellow, not green, not a client's colour.

Gradients or patternsOne flat colour: white or black.

Shadows, glows, outlinesNo effects of any kind.

A busy or pale backgroundIf it is hard to read, it is wrong.

FARMGOD

Typed in a fontThe logo is a drawing, not a typeface.

Cut offAll seven letters, always.

Best miners in town!

Things added to itNo slogan, icon or frame in its free space.

The name in text

FARMGOD is written in capitals, as one word: the company and the platform. Not ~~Farmgod~~, ~~Farm God~~ or FG.

Its parts keep the spelling they have on farmgod.io: FARMGOD Cloud, FARMGOD.OS, Cloud FREE, Cloud PRO, Private VPS. The one exception is the firmware, which is written FarmGod.

In running text the name is typed like any other word. The logo itself is never set into a sentence.

Questions

Need another format or size, or not sure whether something is fine? Ask before it is printed or published: sales@farmgod.io.

Using the logo on your own material as a customer, partner or the press is welcome within these rules. It must not suggest that FARMGOD made, sponsors or endorses something it did not.